A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

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Influence consumer choices: It aims to get potential customers to actively think about and explore your brand’s products or services.

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Build preference: It focuses on audiences who are in the research phase, comparing options, and becoming more familiar with brands before making a purchase.

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Drive engagement: Video campaigns under this objective often encourage viewers to learn more, visit a landing page, or engage with your content, moving them further down the marketing funnel towards a conversion.