You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

Question

Accepted Answer

Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.

Answer

Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.

Answer

Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Answer

Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.