Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

Question

Accepted Answer

If you do not bid efficiently, you could miss valuable conversions.

Answer

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.

Answer

The appropriate bid can often be a static target that is challenging to reach.

Answer

The customer journey has become more complex and therefore bids should be based on general user behavior.