Google Shopping Ads Certification
Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)
Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
Performance Max campaigns offer the choice of adding manual input and advanced AI.
Correct Answer
Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.