Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

Question

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?￼

Accepted Answer

The campaign

Answer

The Merchant Center

Answer

The product feed

Answer

The ad

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?￼