Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology. Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel. Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel. Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.
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