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Google Shopping Ads Certification

Master Shopping campaigns, product feeds, Merchant Center, and Performance Max

460 practice questions

Page 8 of 23

141

You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

4 answer options

142

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

4 answer options

143

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

4 answer options

144

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

4 answer options

145

How are Shopping ads created?

4 answer options

146

What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses

4 answer optionsMultiple correct

147

What are two benefits of automated bidding? (Choose two.) Select All Correct Responses

5 answer optionsMultiple correct

148

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

4 answer options

149

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

4 answer options

150

What are two ways Google Ads can fuel your business goals? (Choose two.)

5 answer optionsMultiple correct

151

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

4 answer options

152

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

4 answer options

153

What can the Performance Planner recommend?

4 answer options

154

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

4 answer options

155

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

4 answer options

156

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses

5 answer optionsMultiple correct

157

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?

5 answer optionsMultiple correct

158

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

4 answer options

159

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

4 answer options

160

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

4 answer options