Google Shopping Ads Certification
Master Shopping campaigns, product feeds, Merchant Center, and Performance Max
460 practice questions
Page 7 of 23
What marketing objective does Performance Max for Retail use?
4 answer options
Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
3 answer options
What are three ways Shopping ads help you reach your goals? Choose three. Select 3 Correct Responses
5 answer optionsMultiple correct
What can the Performance Planner assist you with?
4 answer options
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
4 answer options
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
5 answer optionsMultiple correct
Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
4 answer options
What’s an example of an online sales goal?
4 answer options
Which of these website features are required in order to advertise on Shopping ads?
4 answer options
What’s the relationship between Google Merchant Center and Google Ads?
4 answer options
Which category type does irresponsible data collection fall under in the Google Ads Policy?
4 answer options
Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses
4 answer optionsMultiple correct
Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses
5 answer optionsMultiple correct
Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
4 answer options
What’s the purpose of products groups in a Shopping campaign?
4 answer options
You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
4 answer options
You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
4 answer options
Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses
4 answer optionsMultiple correct
Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
4 answer optionsMultiple correct
You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
4 answer optionsMultiple correct