AC
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Google Shopping Ads Certification

Master Shopping campaigns, product feeds, Merchant Center, and Performance Max

460 practice questions

Page 5 of 23

81

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

4 answer options

82

Why should your business use Performance Planner?

4 answer options

83

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

4 answer options

84

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?

5 answer optionsMultiple correct

85

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

5 answer optionsMultiple correct

86

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

4 answer options

87

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

4 answer optionsMultiple correct

88

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

5 answer optionsMultiple correct

89

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

5 answer optionsMultiple correct

90

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

5 answer optionsMultiple correct

91

What are three benefits of a Performance Max campaign? Choose three.

4 answer optionsMultiple correct

92

Which definition corresponds to a free product listing?

4 answer options

93

Which of the following is something retailers shouldn’t do in a shifting retail landscape?

4 answer options

94

Which configuration must you configure before launching a Performance Max campaign?

4 answer options

95

True or false? Shopping ads use product data to determine how and where to show ads.

7 answer options

96

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

4 answer optionsMultiple correct

97

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

4 answer options

98

Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses

4 answer options

99

What can Local Catalog Ads do? Select All Correct Responses

4 answer options

100

What configuration do you need before you can launch a Performance Max campaign?

4 answer options