Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?

Question

Accepted Answer

Make sure her checkout page is live and that purchases can be completed.

Answer

Test a new brand identity and color scheme.

Answer

Offer discounts to keep consumers from making their purchases elsewhere.

Answer

Ask for an email address from visitors so she can reach out with additional marketing.