In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?

Question

Accepted Answer

Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.

Answer

Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.

Answer

Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory, while Performance Max ads have a more targeted reach.

Answer

Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.