How does automating your bid contribute to a successful Google Ads campaign?

Question

Accepted Answer

Automated bidding uses machine learning to algorithmically help you set the appropriatebid for each and every auction.

Answer

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.

Answer

Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Answer

The customer journey has become more direct, so setting bids should be based on general user behavior.