Google Shopping Ads Certification
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
Select all correct answers
Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
Correct Answers
Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
Machine learning – Alleviates the strain on marketing resources by automating more manual tasks