An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.

Question

Accepted Answer

cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

Answer

cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

Answer

path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

Answer

path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone