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Google Display Ads
Question 233 of 263
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Google Display Ads Certification
Viewable cost-per-thousand impressions (vCPM):
applies to all ads that appear in Google Search and on the Display Network
lets you pay only for the impressions that become viewable
lets you bid based on AdWords’ projected views of your ad
counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
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