Google Display Ads Certification
Learn display advertising, audience targeting, responsive ads, and performance measurement
263 practice questions
Page 8 of 14
Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
4 answer options
How many websites are part of the Google Display Network?
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What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
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If John is setting up a new video campaign, which manual bidding strategy should he use?
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Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
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When planning a campaign, the first thing an advertiser thinks about should be
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A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
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Which bidding option is best suited for an advertiser focused on direct response marketing goals?
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You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
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Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
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What is the reach of the Google Display Network?
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Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
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Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
5 answer optionsMultiple correct
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
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James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
4 answer optionsMultiple correct
For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
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Which is a benefit of using display advertising with Google to build brand awareness?
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Which Display Ad format adjusts to available ad space?
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For an advertiser focused on branding, what are the key success metrics?
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A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
4 answer options