Google Display Ads Certification

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

4 answer optionsMultiple correct

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

4 answer options

An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

4 answer options

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

4 answer options

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

4 answer options

Why should an advertiser consider using responsive display ads?

4 answer options

What’s an advantage of Responsive Display Ads?

4 answer options

What two main ad formats can be used in a Google Display ads campaign? Select All Correct Responses

4 answer optionsMultiple correct

What two types of remarketing can be used on Google Display ads? Select All Correct Responses

4 answer optionsMultiple correct

Which targeting option is best for achieving brand awareness?

4 answer options

Which of the following is not a component of Google Display ads’ value proposition?

4 answer options

Which targeting option is best for influencing consideration?

4 answer options

What are the three marketing objectives that can be met via targeting on Google Display ads? Select All Correct Responses

4 answer optionsMultiple correct

Match each auto-bidding strategy to the right campaign goal.

7 answer options

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

5 answer optionsMultiple correct

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

4 answer options

When should you use responsive display ads?

4 answer options

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

4 answer optionsMultiple correct

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

4 answer options

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

5 answer optionsMultiple correct