Google Display Ads Certification
Learn display advertising, audience targeting, responsive ads, and performance measurement
263 practice questions
Page 3 of 14
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
4 answer options
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
5 answer optionsMultiple correct
Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.
2 answer optionsMultiple correct
What are two ways in which Google Ads can fuel your business goals? (Choose two) Select 2 Correct Responses
5 answer optionsMultiple correct
Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?
4 answer options
Which Display Ad format runs in both native and non-native inventory?
4 answer options
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
5 answer optionsMultiple correct
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
4 answer options
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
4 answer options
Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?
4 answer options
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
4 answer options
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
4 answer options
Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?
4 answer options
Which statement accurately describes the reach of Affinity Audiences’ targeting?
4 answer options
Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
4 answer options
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
4 answer options
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
4 answer options
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
4 answer options
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
4 answer options
What’s one reason to use a responsive display ad for your campaign?
4 answer options