Google Display Ads Certification
Learn display advertising, audience targeting, responsive ads, and performance measurement
263 practice questions
Page 12 of 14
Which report is helpful when using Site and Category Exclusions?
4 answer options
Ads are likely to be most contextually relevant to the sites on which they appear when using:
4 answer options
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
4 answer options
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
4 answer options
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage
4 answer options
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
4 answer options
Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
4 answer options
How long should advertisers wait after creating a new display campaign before analyzing its performance?
4 answer options
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?
4 answer options
How does an extension work on a Display ad?
4 answer options
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
4 answer options
An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
4 answer options
Viewable cost-per-thousand impressions (vCPM):
4 answer options
When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm
4 answer options
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network
4 answer options
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
4 answer options
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
4 answer options
Which practice would be acceptable under Google’s editorial and technical requirements?
4 answer options
Which practice would violate Google’s editorial and professional requirements?
4 answer options
Frequency capping limits the number of times
4 answer options