On the Display Network, enhanced cost-per-click (ECPC) automatically:

Question

Accepted Answer

adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

Answer

sets bids to help you get as many conversions as possible

Answer

sets bids to maximize your conversion value while trying to reach an average return on ad spend

Answer

sets bids to help you get the most clicks within your target spend amount