An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.

Question

Accepted Answer

She prefers more control over all aspects of her Display campaigns.

Answer

She wants the same level of results without managing the campaigns.

Answer

She wants to deliver both Search and Display Ads from the same campaign.

Answer

She prefers to offer minimal input and relies on automated solutions.