Google Analytics Individual Qualification
Classic Universal Analytics concepts, goals, funnels, and reporting
226 practice questions
Page 11 of 12
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field.
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What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
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Which of the following is a benefit of using segments in your data analysis?
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What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
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Which of the following is an advantage of implementing Google Tag Manager?
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Which Analytics API allows you to access your Google Analytics account configuration data?
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What does the Time Lag report indicate?
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Which dimension is not included in the Adwords reporting section of Google Analytics?
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A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
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You define a Destination URL goal by
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In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
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Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
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Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
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True or False: Once a view is deleted it cannot be restored.
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What is the URL parameter that autotagging appends to an AdWords destination URL?
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Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
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The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
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You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day.
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True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
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Which report would you use to determine the percent of your site traffic that has already been to your site before?
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