You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

Question

Accepted Answer

You create an audience of users who are likely to purchase in the next seven days

Answer

You create an audience of users who added items to their purchase wishlist

Answer

You create an audience of users who made a purchase in the last 30 days

Answer

You create an audience of users who started checking out but didn’t complete the purchase