You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

Question

Accepted Answer

You create an audience of users who are likely to purchase in the next seven days

Answer

You create an audience of users who added items to their purchase wishlist

Answer

You create an audience of users who made a purchase in the last 30 days

Answer

You create an audience of users who started checking out but didn’t complete the purchase