What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?

Question

Accepted Answer

The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.

Answer

The Traffic Acquisition Report looks at the very first ampaign/source/medium the user arrived at your site with, whereas the User Acquisition Report looks at the campaign/source/medium for the session.

Answer

The Traffic Acquisition Report looks at the campaign/source/medium the user arrived at your site with using a data-driven attribution model, whereas the User Acquisition Report looks at the campaign/source/medium of the last touch.

Answer

The User Acquisition Report looks at the very first campaign/source/medium of the session, whereas the Traffic Acquisition Report looks at the campaign/source/medium of the last touch.