Google Analytics Certification (GA4)
Understand GA4 data model, events, conversions, audiences, and reporting
205 practice questions
Page 9 of 11
You want to create a net-new report to add to your left-hand nav that shows source / medium filtered down to just desktop users. Which new report template should you start from?
4 answer options
Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only?
4 answer options
Which feature allows you to further break down and analyze the data displayed in a standard table report?
4 answer options
You’d like to further break down and analyze the data shown in a standard table report. Which feature would you select to do that?
4 answer options
Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?
4 answer options
What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?
4 answer options
Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?
4 answer options
Whenever a website visitor views any page on your site, they trigger the page_view event. But your team wants to define a new event to trigger when visitors land on a particular page, such as the homepage. Once they go to Events in the Google Analytics interface, which option should they choose to accomplish this?
4 answer options
The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?
4 answer options
Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?
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You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery?
4 answer options
When linking your Google Analytics property to BigQuery, what are two options you’ll see when choosing how frequently data is exported to BigQuery?
4 answer options
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
4 answer options
You want to know how various ads you’ve placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?
4 answer options
You’ve placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they’ve been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?
4 answer options
Which section would you open in your Google Analytics property to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?
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You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
4 answer options
You want to find ready-made cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
4 answer options
Which of these Google Analytics features relies on Google AI and machine learning to measure conversions that you can’t directly observe?
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Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can’t be spotted through direct observation?
4 answer options