Google Analytics Certification (GA4)

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

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Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

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You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

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You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?

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You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

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If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?

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You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?

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To link a Google Analytics property to BIgQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?

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Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

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You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

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To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?

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You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?

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You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

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When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

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What can Google Ads do with audiences from Google Analytics when these two services are linked?

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If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

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You’ve just customized a report and want it to appear in the left-hand navigation. To do this, which section should you add the report to?

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Once you’ve customized a report, where does it need to be added to in order to appear in the left-hand navigation?

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You want to develop a dashboard to view your analytics data alongside your in-store customer purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?

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Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that’s located in another business application. Which of these Google Analytics features would they use to do this?

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