Google Analytics Certification (GA4)
Understand GA4 data model, events, conversions, audiences, and reporting
205 practice questions
Page 5 of 11
Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
4 answer options
You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
4 answer options
You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?
4 answer options
Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
4 answer options
Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?
3 answer options
You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
4 answer options
Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
4 answer options
Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?
4 answer options
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?
4 answer options
If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
4 answer options
What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?
4 answer options
You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?
4 answer options
How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
4 answer options
Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?
4 answer options
You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
4 answer options
After you’ve exported Google Analytics data to BigQuery, what can you do with your data?
4 answer options
Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?
4 answer options
You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?
4 answer options
If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?
4 answer options
You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?
4 answer options