Google Analytics Certification (GA4)

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

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You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

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Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?

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Which of these tasks can be done using audience triggers?

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Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?

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What do audience triggers allow you to do?

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You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

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You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

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Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

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You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?

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You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

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Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?

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If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

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Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?

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Which of these definitions describe a data stream as it relates to Google Analytics?

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The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

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If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

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What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

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There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

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If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

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