Google Analytics Certification (GA4)
Understand GA4 data model, events, conversions, audiences, and reporting
205 practice questions
Page 2 of 11
If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
4 answer options
When a user watches a video, this triggers an event on your website. Which of these is an event parameter?
4 answer options
One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
4 answer options
Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?
5 answer options
Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
4 answer options
Which of these structures represents a Google Analytics account’s hierarchy?
4 answer options
Which of these configurations show a Google Analytics account’s hierarchical structure?
4 answer options
If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?
4 answer options
Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?
4 answer options
What model represents the hierarchical structure of a Google Analytics account?
4 answer options
If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?
4 answer options
What can you find in the Realtime report?
4 answer options
Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?
4 answer options
If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?
4 answer options
One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
4 answer options
In which of these situations could you use the Engagement overview report in Google Analytics?
4 answer options
In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?
4 answer options
If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
4 answer options
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
4 answer options
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
4 answer options