Google Analytics Certification (GA4)
Understand GA4 data model, events, conversions, audiences, and reporting
205 practice questions
Page 10 of 11
Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren’t directly observable?
4 answer options
When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
4 answer options
If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?
4 answer options
One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
4 answer options
You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
4 answer options
Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?
4 answer options
Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?
4 answer options
Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?
4 answer options
Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
4 answer options
How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?
5 answer options
Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?
4 answer options
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
4 answer options
If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?
4 answer options
You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?
4 answer options
When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?
4 answer options
How do Google Analytics 4 properties differ from Universal Analytics properties?
4 answer options
Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
4 answer options
You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?
4 answer options
How can Google Ads use audiences from Google Analytics when the two are linked?
4 answer options
The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?
4 answer options