If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

Question

Accepted Answer

You create an audience of users who are likely to purchase in the next seven days

Answer

You create an audience of users who added items to their purchase wishlist

Answer

You create an audience of users who made a purchase in the last 30 days

Answer

You create an audience of users who started checking out but didn’t complete the purchase