Google Analytics Certification (GA4)
Understand GA4 data model, events, conversions, audiences, and reporting
205 practice questions
Page 1 of 11
Understanding GA4 Metrics: Engagement Rate, Events per Session, and More
2 answer options
Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?
4 answer options
Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?
4 answer options
⚪ GA4 Explorations Demystified: How to Use Funnels, Paths, and Segments (With Exam Use Cases)
2 answer options
⚪ How to Master GA4 Reports, Events, and Explorations for the Google Analytics Certification
2 answer options
What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
4 answer options
If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
3 answer options
When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
4 answer options
What scope would be set for a custom dimension that reports membership status for a customer rewards program?
3 answer options
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
4 answer options
You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
4 answer options
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
4 answer options
You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
4 answer options
When creating a Free-Form Report, which types of visualizations are available for you to include?
4 answer options
Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?
4 answer options
Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
4 answer options
You’ve noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?
4 answer options
Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?
4 answer options
You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?
4 answer options
As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you do that?
4 answer options