Google Search Advertising Certifications Questions and Answers

Here is a list of questions for you to revise and help understand some of the questions you may get asked in the Google Search Adverting Certification Test

Why would the data for a Search Network campaign show conversions but no view-through conversions? Read More
What can you learn from attribution reports? Read More
Your client has a Mexican restaurant and wants to increase brand awareness in the local community Read More
Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them? Read More
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? Read More
You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use: Read More
Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this? Read More
To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can: Read More
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions? Read More
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Read More
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