Google Ads Search Advertising Certification
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
Decrease the mobile bid adjustment for the campaign
Increase the number of mobile-optimized text ads
Decrease the number of mobile-optimized text ads
Increase the mobile bid adjustment for the campaign
Correct Answer
Increase the mobile bid adjustment for the campaign