You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct Responses

Question

Accepted Answer

Performance Planner relies on machine learning for forecasting purposes.

Accepted Answer

Performance Planner forecasting is driven by billions of Google searches conducted every week.

Answer

Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.

Answer

Performance Planner can integrate with additional budgeting software like QuickBooks.