Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

Question

Accepted Answer

The higher expected click-through rate could lead to a higher Ad Rank.

Answer

The ad could lead to a higher cost-per-click for the advertiser.

Answer

The advertiser could receive more bids in the auction.

Answer

The ad’s quality could reduce cost-per-click by at least 40%.