Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses
Select all correct answers
Correct Answers
Search
Performance Max
Why is this the correct answer?
Search campaigns and Performance Max campaigns are the two best options for a small hiking and rock-climbing gear manufacturer ready to scale and increase brand exposure. Search campaigns capture high-intent users actively searching for hiking and climbing products, driving direct traffic from people ready to buy. Performance Max uses Google AI to serve ads across all Google channels — Search, Display, YouTube, Gmail, Maps, and Discover — using audience signals to find new potential customers interested in outdoor activities, maximising reach and brand exposure efficiently.
Why are the other options incorrect?
Discovery
Discovery campaigns (now Demand Gen) are effective for brand awareness on Google's feeds but are less efficient for a small business trying to scale systematically across all channels.
Video
Video campaigns on YouTube are good for awareness but require video creative assets and are not the most efficient starting point for a small manufacturer focused on scaling sales.
Real-World Example
A small climbing gear manufacturer launches a Search campaign for keywords like rock climbing harness and hiking poles, plus a Performance Max campaign with product feeds and audience signals for outdoor enthusiasts. Within 90 days, Search drives 340 direct sales while Performance Max generates 1.2 million brand impressions and 180 additional conversions from audiences across YouTube and Gmail.