Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

Question

Accepted Answer

You’d highlight targeting, ad formats, and bid strategies.

Answer

You’d highlight AI capabilities, bid strategies, and creatives.

Answer

You’d highlight queries, the ad formats, and keywords.

Answer

You’d highlight queries, marketing goals, and Search ads.