You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

Question

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?￼

Accepted Answer

Customers who are members of the company’s loyalty program

Answer

Lapsed customers who haven’t purchased from the brand in the previous year

Answer

Customers who have purchased at the retailer’s outlet location

Answer

Customers who participated in the brand’s most recent holiday sale

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?￼