Google Ads Search Advertising Certification
Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?
Because the right bid can often be a hard-to-reach static target
Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
Because the customer journey has become more complex and bids should therefore be based on general user behavior.
Because not bidding efficiently can make you miss valuable conversions
Correct Answer
Because not bidding efficiently can make you miss valuable conversions