Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Question

Accepted Answer

Because not bidding efficiently can make you miss valuable conversions

Answer

Because the right bid can often be a hard-to-reach static target

Answer

Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device

Answer

Because the customer journey has become more complex and bids should therefore be based on general user behavior.