Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Question

Accepted Answer

If you don’t bid efficiently, you could miss valuable conversions.

Answer

User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

Answer

The customer journey has become more complex and therefore bids should be based on general user behavior.

Answer

The appropriate bid can often be a static target that’s challenging to reach.