What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Question

Accepted Answer

Ad Rank determines this. It’s based on a variety of factors to show useful ads.

Answer

Bids determines this. It’s based on how much marketers will pay for a click.

Answer

Ad quality determines this. It’s based on ad and website relevance.

Answer

Asset impact determines this. It’s based on sitelinks and image assets.