What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Question

Accepted Answer

Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s)

Answer

Reach people who have been identified as being in the mindset to buy

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Reach people based on specific demographics such as marital and education status

Answer

Find new customers that share the behaviors and characteristics of your marketing audience segments