What are three signals broad match uses to match Search ads with queries? Select 3 Correct Responses
Select all correct answers
Correct Answers
Geographic
Smart Bidding
Interests
Why is this the correct answer?
Broad match uses geographic signals, Smart Bidding signals, and user interests to match Search ads with queries. Geographic signals help broad match understand the local context of searches. Smart Bidding integrates with broad match to evaluate the full context of each auction — including device, time, and user behaviour — to identify relevant matches. User interests allow broad match to reach people whose demonstrated interests suggest relevance even when the query itself is not an exact keyword match. Together these signals enable broad match to find relevant searches beyond literal keyword variations.
Why are the other options incorrect?
Language
Language is a campaign-level setting, not a broad match signal used to evaluate individual search query relevance.
Device
Device is used as a bid adjustment factor and Smart Bidding signal but is not itself a broad match matching signal.
Real-World Example
A hiking gear retailer uses broad match with Smart Bidding. A user in Colorado who frequently reads outdoor adventure content searches for trail essentials. Broad match uses geographic signals (Colorado hiking market), interests (outdoor enthusiast), and Smart Bidding context to match this query to the retailer's camping gear keywords — capturing a relevant customer who did not search exact product terms.