To optimize a client’s campaign to get the most out of her mobile advertising, you can:

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set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

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set shorter conversion windows to capture users who convert after researching on multiple devices

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edit the campaign’s ad text to include information about how customers can purchase her product on their computers

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use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices