Google Ads Search Advertising Certification

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

4 answer options

You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help? Select 2 Correct Responses

4 answer optionsMultiple correct

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

3 answer options

You’re marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal?

4 answer optionsMultiple correct

What’s an advantage of using Smart Bidding with broad match?

4 answer options

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

5 answer optionsMultiple correct

A marketing manager has been familiarizing themselves with the different ad components of a Search ad. Which of these would they select as an accurate description of a Display URL?

4 answer options

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

5 answer optionsMultiple correct

Each Similar Audience has its seed list members removed to ensure what?

4 answer options

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

4 answer options

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select All Correct Responses

5 answer optionsMultiple correct

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

5 answer optionsMultiple correct

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

5 answer optionsMultiple correct

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

4 answer options

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using phrase match. What are two ways phrase match makes Jamie’s work easier? (Choose two.) Select 2 Correct Responses

5 answer optionsMultiple correct

An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

What criteria could not be used to create a Dynamic Remarketing audience?

4 answer options

Which ad extension is available only as a fully automated ad extension?

4 answer options

Match each autobidding strategy to the right campaign goal.

4 answer optionsMultiple correct

Which are the three required parts of a text ad?

4 answer options