Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
Page 7 of 23
Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses
5 answer optionsMultiple correct
What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?
4 answer options
When creating an ad, how does Greg know what it will look like to his potential customers?
4 answer options
You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
4 answer options
An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
4 answer options
Which way does Google AI help marketers connect with new customers?
4 answer options
A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
4 answer options
An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?
4 answer options
You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
4 answer options
What does value-based bidding do?
4 answer options
You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
4 answer options
Which searches can an ad show for broad match keyword “bike tire repair”? Select 2 Correct Responses
4 answer optionsMultiple correct
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
4 answer options
Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
4 answer options
Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses
5 answer optionsMultiple correct
Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?
4 answer options
Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? Select 2 Correct Responses
4 answer optionsMultiple correct
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
4 answer options
Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses
5 answer optionsMultiple correct
Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses
5 answer optionsMultiple correct