Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
Page 22 of 23
At campaign level of an Google Ads account can an advertiser make changes to network and location targeting settings
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Benefits you’d expect from Product Listing Ads except Automatically produced video commercials
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This could be a result of receiving multiple clicks from a single IP address
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This formula describes value-per-conversion
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What is the definition of actual CPC?
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“Mobile app engagement” campaigns can be used to:
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Which allows advertisers to automate Google Ads reporting and campaign management?
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You can use the Google Ads Application Programming Interface (API) to:
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The Google Ads Application Programming Interface (API) allows developers to use applications that:
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If you choose a target cost-per-acquisition (CPA) of £15, Google Ads will automatically adjust your bids to try to get as many conversions at what amount, on average?
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Which lets you change keywords, campaigns, ads, ad groups, and product groups?
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Customers who want to increase app downloads should use which campaign type?
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Which is a best practice for creating a mobile-preferred ad?
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Sarah manages 2 Google Ads accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
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A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays.
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After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
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You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information.
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Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive
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The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”.
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You can use target cost-per-acquisition (CPA) bidding to help:
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